What Do Experts Have to Say about Content Marketing?

The year 2017 saw a significant blew in content marketing. How did content become so important? Google and Facebook modified their underlying search engine algorithms, and this took online marketing strategies by storm. Hereon, online market captured a notable move in content marketing tactics. To boost your revenue, you can streamline your marketing moves as per suggestions laid by experts: 

Identify your ideal customer- If you are paying huge bucks to your content writers for quality work and drive reader's attention, then, make sure, the ‘right reader' who can turn out to be your potential customer is going through the content else everything is in vain. You can augment your company's revenues if you know who is your target customer, where he/she hangs out online and what they expect from you. According to Robbie Richards, professional speaker, and search marketer, "ask existing customers which channels they use to research and validate purchase decisions. Set up and track a multi-attribution funnel using Google Analytics to see which channels are assisting the goal conversion".

Do the math to understand your numbers- Pageviews doesn't mesmerize the revenue. Shanelle Mullin, content and growth planner at Shopify has devised a formula for content marketing growth:

No. Of Leads x Purchase Frequency x Average Order Value

For example, 400 leads x 0.55 purchases per lead x $ 12 average order value = $2,640

Content marketing can increase twofold your revenue if you increase each value in the formula by 30%. You have to focus primarily on improving purchasing frequency and average order value count and then concentrate on the no. of leads.

Engage visitors in campaigns- Include call-to-action strategy in your online marketing rule book. Figure out your most famous and visited blogs and involve the readers to do something within the post like giving them options to share, like, try, more information, short quizzes or games, etc.

Create share-worthy content- Aashish Chopra, head of content marketing at ixigo.com, says, "When your content is share-worthy, you beat the platforms at their own game, saving on distribution, making the message so powerful that everyone becomes a messenger spreading your content like wildfire." Before taking your content to the web, ask yourself a simple question, "Why would anyone share it?" You can buy views, but, not shares. When your readers start sharing your content, you've begun winning the race.

Content Marketing Firm in San Antonio

You can boost the revenues of your business by adhering to the latest marketing strategies. Digital Marketing Sapiens is a content marketing firm which can help you achieve all aspects of most recent trends. Connect with their experts for more information.