Mobile Website or Mobile App? How These Two Differ?

If you are running a business, then perhaps you would want to establish its mobile presence to increase your business reach. You can either create a mobile website or a mobile app or both to be mobile present. Mobile websites and apps look alike at first glance. However, these two differ in many sectors and features. Target audience, budget, and purpose are primary parameters which differentiate the use of mobile apps and websites.

What is the Difference Between a Mobile Website and a Mobile App?

Before we evaluate the difference between these two utilities, it is important to understand the difference between the two.

A mobile website isn't very much different from a normal website as it is also composed of HTML pages which are linked together and are accessible over the internet. The characteristic which differentiates these two is that a mobile website is designed for smaller screens which have touch screen interface. Responsiveness is a new factor which has reinvented the ways sites were intended for mobiles earlier. Responsive web design conforms to factors about mobile friendliness and automatic scaling to device's frame size, ranging from desktop screen size to that of smartphones. These websites have mobile-specific features like click-to-call (to dial a phone number) and location-based mapping. The rest attributes of standard websites like data, images, video, content, and text imply to these responsive sites as well.

Apps are downloadable and installable applications on the mobile device and are not rendered on the browser. Each mobile operating system has its app store from where the required applications can be downloaded, for instance, Apple app store, Android market, and Blackberry app world. The application pulls content and data from the internet, just like a website does. A similarity between mobile apps and websites is that both these utilities are accessible by handheld devices like smartphones and tablets.

Advantages of Mobile Websites Over Native Apps

·         Mobile Websites are Readily Available.

·         Mobile Websites are Responsive and are Compatible With all Devices.

·         Mobile Websites are Easy to Update.

·         These websites are easy to find in search results.

·         Publishers find it is easy to share these websites with the users.

·         These websites cannot be deleted.

·         Experts believe that these websites have a broader reach.

·         Constructing these websites at minimal possible cost is easy.

·         Maintaining these websites including support is inexpensive.

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‘Speed Update'- Google's Approach to Enhance Mobile User Experience

Google is in constant endeavor to provide its users with the most relevant results at the quickest speed possible. Recently, Google's brilliant minds modified its search engine algorithm to draw the most relevant data against the query hit by a user. A recent release titled ‘Using page speed in mobile search ranking' explains that July 2018 will take another major turn for Google's search engines. It will prioritize the loading speed of pages as the officially ranking factor for mobile searches. The algorithm has been designed to affect the pages that deliver the slowest experience to users. According to per Internet Live Stats approx. 3.5 billion queries run on Google every day, and now the search engines will function more precisely to promote mobile SEO.

Though this speed ranking factor is not a new release by Google, it is in operation since April 2010. It has not been an official ranking factor till now; however, somewhere impacted the rankings. Google has been continuously advising webmasters to lay vital importance on the speed to enhance mobile user experience. 

The following list explains the released facts about Google's Speed Update:

·         Speed Update will lay a significant impact on websites which deliver the slowest running experience to the user. However, Google hasn't released any parameters which will decide what all sites will fall into this category.

·         The modification will be technology neutral, i.e., it will work regardless of the technology which has been used to build the page, and it will apply to AMP websites as well. For instance, if a particular AMP website accounts to slow loading, then it will lay an impact on its ranking.

·         According to Google, "The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content." It means content will still be ahead of speed.

·         Google's motto behind this modification is to enhance the user experience by triggering developers to think broadly about how their website's performance affects a user's experience.

·         Google recommends that the developers should continuously analyze their page's performance by using tools like Chrome User Experience Report, Lighthouse or PageSpeed Insights. So far there's no notification about any specific tool which can reveal whether if a particular website has been affected by the Speed Update or not.

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