‘Speed Update'- Google's Approach to Enhance Mobile User Experience

Google is in constant endeavor to provide its users with the most relevant results at the quickest speed possible. Recently, Google's brilliant minds modified its search engine algorithm to draw the most relevant data against the query hit by a user. A recent release titled ‘Using page speed in mobile search ranking' explains that July 2018 will take another major turn for Google's search engines. It will prioritize the loading speed of pages as the officially ranking factor for mobile searches. The algorithm has been designed to affect the pages that deliver the slowest experience to users. According to per Internet Live Stats approx. 3.5 billion queries run on Google every day, and now the search engines will function more precisely to promote mobile SEO.

Though this speed ranking factor is not a new release by Google, it is in operation since April 2010. It has not been an official ranking factor till now; however, somewhere impacted the rankings. Google has been continuously advising webmasters to lay vital importance on the speed to enhance mobile user experience. 

The following list explains the released facts about Google's Speed Update:

·         Speed Update will lay a significant impact on websites which deliver the slowest running experience to the user. However, Google hasn't released any parameters which will decide what all sites will fall into this category.

·         The modification will be technology neutral, i.e., it will work regardless of the technology which has been used to build the page, and it will apply to AMP websites as well. For instance, if a particular AMP website accounts to slow loading, then it will lay an impact on its ranking.

·         According to Google, "The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content." It means content will still be ahead of speed.

·         Google's motto behind this modification is to enhance the user experience by triggering developers to think broadly about how their website's performance affects a user's experience.

·         Google recommends that the developers should continuously analyze their page's performance by using tools like Chrome User Experience Report, Lighthouse or PageSpeed Insights. So far there's no notification about any specific tool which can reveal whether if a particular website has been affected by the Speed Update or not.

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