What Do Experts Have to Say about Content Marketing?

The year 2017 saw a significant blew in content marketing. How did content become so important? Google and Facebook modified their underlying search engine algorithms, and this took online marketing strategies by storm. Hereon, online market captured a notable move in content marketing tactics. To boost your revenue, you can streamline your marketing moves as per suggestions laid by experts: 

Identify your ideal customer- If you are paying huge bucks to your content writers for quality work and drive reader's attention, then, make sure, the ‘right reader' who can turn out to be your potential customer is going through the content else everything is in vain. You can augment your company's revenues if you know who is your target customer, where he/she hangs out online and what they expect from you. According to Robbie Richards, professional speaker, and search marketer, "ask existing customers which channels they use to research and validate purchase decisions. Set up and track a multi-attribution funnel using Google Analytics to see which channels are assisting the goal conversion".

Do the math to understand your numbers- Pageviews doesn't mesmerize the revenue. Shanelle Mullin, content and growth planner at Shopify has devised a formula for content marketing growth:

No. Of Leads x Purchase Frequency x Average Order Value

For example, 400 leads x 0.55 purchases per lead x $ 12 average order value = $2,640

Content marketing can increase twofold your revenue if you increase each value in the formula by 30%. You have to focus primarily on improving purchasing frequency and average order value count and then concentrate on the no. of leads.

Engage visitors in campaigns- Include call-to-action strategy in your online marketing rule book. Figure out your most famous and visited blogs and involve the readers to do something within the post like giving them options to share, like, try, more information, short quizzes or games, etc.

Create share-worthy content- Aashish Chopra, head of content marketing at ixigo.com, says, "When your content is share-worthy, you beat the platforms at their own game, saving on distribution, making the message so powerful that everyone becomes a messenger spreading your content like wildfire." Before taking your content to the web, ask yourself a simple question, "Why would anyone share it?" You can buy views, but, not shares. When your readers start sharing your content, you've begun winning the race.

Content Marketing Firm in San Antonio

You can boost the revenues of your business by adhering to the latest marketing strategies. Digital Marketing Sapiens is a content marketing firm which can help you achieve all aspects of most recent trends. Connect with their experts for more information.

Latest Trends in Social Media Marketing

It has been more than a decade with social media networks and entrepreneurs are striving hard to take utmost advantage of these platforms while it's in the spotlight. A few may assume it just as a buzzword, however for majority firms these networks have uplifted their revenue graph. Imagine a job where spending a few working hours on social media and interacting with people online is leading to practical benefits to the business and as well as to your professional upfront. As per stats 90% stakeholders believe that marketing with social media has influenced customer reach and generated immense exposure to the business. Businesses have become extremely subtle in maintaining customer relations, and anyone who's not on the track of marketing on social media is squandering time and money. The following are top four marketing trends:

·         Live streaming- Earlier viewing recorded videos on YouTube became a furor and it spread like wildfire. The latest broadcasting feature is more poise and instant which allows you to display live footage. Meerkat released the first instance of the live streaming following which Twitter released Periscope. Presently, Facebook is trending enormously with its live streaming video feature. 

·         Chatbots- As a part of real-time engagement strategy chatbots have been designed to simulate an intelligent conversation with users or customers. It implies the protocols of artificial intelligence by automating tasks and retrieving data. It offers a great experience to users by providing instant answers to their queries. Chatbots have revolutionized the customer support services. Facebook messenger accelerates customer information through its chatbot named ‘Chotu.'

·         Expiring content- With the launch of engaging content on social media, platforms users have become more enthusiastic. Old and seen content no more persuades users as they keep themselves up to date with latest posts. It arises an urgency to create new marketing campaigns in set timelines. Snapchat has built a feature of making content expire to push new items by eliminating the old ones. Snapchat stories last only for 24 hours while its 10-second videos vanish after one view.

·         Paid and personalized content- If you want to enhance your reach to your target users then apply for paid tactics on social media platforms. But, what's new in this? The answer is personalized and useful posts. Social media platforms have started working on modified algorithms which tend to grasp user's attention more efficiently. And hence, customized content is in the picture. In a stack of tweets or Facebook posts, you will see only that material which is most relevant to your interest.

Social Media Marketing in San Antonio

If you want to leverage benefits for your business by implementing latest social media marketing techniques, then connect none less than the experts at Digital Marketing Sapiens. They are well versed in marketing tactics on social media in San Antonio.

5 tips to get the best out of your social campaigns

Lately, it has been observed that every brand is running a social media campaign to improve their visibility and prevalent across the industry. Social media campaigns are trending ideas used to engage with you customers and spread your news across the social media platform.

Social Media Campaigns are the fastest way to boost user/customer engagement on social media. While, the other reasons includes, build an active online community, launch a new product or service, celebrate a company milestone, etc. It eventually helps in growing brand awareness, customer engagement, and brand affinity.

To start with a successful social media campaign you need to plan and put together all your strategies. Here are the top five tips that will help you get best out of your social media campaign.

1.    Set your campaign goal

The most important step in the process is to outline what you want the campaign to accomplish. With this, you also need to list down how you will measure whether the campaign has reached its goals. Some of the common goals of a social media campaign are increasing social media followers, creating an online buzz or brand awareness, product or service launch, lead generation, sale, etc.

2.    Choose you social network wisely

Now that you have a clear goal, you can decide upon which social marketing channel you want to run your campaign. Ensure that the marketing channel that you choose must have your targeted audience. It is equally important to know the specific rules for running the campaign on your chosen social media platform. 

3.    Create a campaign landing page

Create an SEO friendly landing page for maximum results. Before you launch your campaign, come up with the list of keywords you’d like to rank and use them keywords in your campaign landing page and social posts. Sending visitors to your homepage can be confusing because it requires them to figure out where to go next. Hence, a landing page will make it simple in generating genuine leads.

4.    Increase your reach and engage with your campaign’s participants.

Engaging with your participants can improve your campaign results. Bother to like and comment on the all the posts and positive submission made by your customers with your hashtag. When customers notice your brand engaging with real people, it helps to authenticate your social presence and humanize your brand.

5.    Analyze your campaign’s success.

As you begin to unwrap up your campaign, take a look to measure your original goals. You are expected to measure both your quantitative and qualitative results. While doing so, you will also discover surprising new information about, how your customers are using your products and how it has changed their life, etc. Taking following after the campaign can be useful to build long-lasting relationships with your clients.

Top 5 local ranking factors

The local search ranking factors are modified significantly over the past few years, making it much more complicated to rank for local search keywords. If you are working with a local business, then understanding this change in local SEO ranking is critical.

Getting high local business ranking is getting even more difficult as more and more local businesses recognized the need to optimize for local searching. Additionally, Google has slowly taken away the top spots from local businesses on the first page of Search Engine Result Pages (SERPs) by declining the number of local results that show up in the Google “local pack”. 

There are a number of SEO strategies that you can take to help your business or clients rank on local search results. Whether you are new to local SEO or are looking for information about what’s effective in local SEO in 2017, read on our blog to find the top 5 local ranking factors.

Ø  Keyword
Everything in internet is based on keywords. They are the commonly used phrases or words use by people to search for local businesses. Hence, selecting the right keyword plays an important role in the ranking of your website in the Google search result.

Think about the question your customers would ask, when they search for your product or service. Try to simplify your keywords, make use of commonly used terms and names; think as a layman to understand their needs. Following to your service or product name try using your city name. Make use of the necessary keywords in your sites – titles & description Meta data/tag.

Ø  Claim you Google My Business & Bing Places business pages at earliest.

Many businesses fail to understand that Google & Bing give you’re a free page on their search engine. By doing so, you will increase the chances of appearing in search results when people search for your local business. Your business will show up on any type device and you’ll get exposure on Google Maps, too.

Claiming your Google My Business & Bing Places business pages will require few steps. They are signing up and verifying your business - ensure that all the information is correct and updated so that the potential customers can see you when they search for your business.

Above everything, the most important thing you need to provide is your physical address. Don’t worry if you don’t have walk-in customers coming to your business. it is always advisable for you to add as much information as you can – including your LOGO, photos, products, office timings, types of payment accepted, etc. it is important to filling in all the necessary piece of information asked by Google My Business and Bing Places page.

Ø  Mobile-First User Experience

Mobile optimization is an extremely important ranking factor. All of the top visible domains have mobile-friendly solutions. If you are in the process of developing a mobile version of your website, don’t rush launch it until it’s finished and optimized.

Ø  Backlinks
Backlinks continue remain the key ranking factor, but over the years, Google has learned to discard the bad links from the good. Look for the number of links your content has and the quality of those links. Ensure you reach out to high-quality partners for backlinks. Eliminate spammy and low-quality links; reject them if you can’t get them removed.

Ø  Reputation marketing

Getting maximum positive online reviews are of utmost important for any business to sustain. They are the most effective ways to attract new customers and business opportunities. “One Question Reputation App” is a one of its kind application develop to manage feedback in real-time. It allows you to post positive review across all the social media portals and shares the negative reviews with the top authorities, so that you get the chance to fix the issue before it hits the internet.

Google has made a steady push for quality content, quality links, and a perfect mobile experience. Other ranking factors are certainly play an important role will improve your website ranking.

Social Media platforms

Digital online marketing is actually designed to assist on-line businesses in their promotional campaigns and assist them to promote their merchandises to a greater audience. Online business is remarkable because it's great client potential to tap into. The internet is as flexible in lots of ways as anyone with a pc, tablet or Smartphone and internet connection can access it and find info, services and products. The simple access causes it to be suitable for people as they could connect to on-line businesses when they're sitting before a pc at home, in the office or in a public place with a Smartphone.

The digital online marketing businesses have to ensure that more customers take note of your on-line services and products. A digital online marketing agency, will distribute all the best talent and abilities on the job of boosting your website as well as the strategies they use will typically involve internet search engine optimization, social marketing optimization, PPC Ads, video testimonials, appealing web site design, and web applications. Strategies like SMO or social network optimization is extremely effective in improving the flow of customers to your on-line business as it'll place millions of prospective clients within your realm.

Social network sites such as Facebook, Twitter and LinkedIn, are excellent platforms for starting services and products. Any appealing advertising campaign published in the media goes viral as well as you could pick up millions of fans through the world in an issue of a couple of hours. Such advertising campaigns have to be wisely considered and deployed otherwise they'll fail due to lack of necessary punch. Digital online marketing company is very successful in establishing advertising campaigns for web sites on social network plus they've helped several businesses to reach a large number of followers for their company.

Mobile Application Development

Cost: $2595 California residents and government workers call for pricing. Class Description: This hands on class conveys the fundamental abilities required to deploy Android Programs on cellular devices like telephones and tablets. Attendees will design and build a wide range of Google Android Applications through the course. Preceding Java programming knowledge is not important, but fundamental programming experience is needed. Pupils also learn to deal with screen spinning, and the way to define UIs to ensure they can adjust for various display sizes. The course teaches students how to accept user input from keyboards, how to use the date/time picker, and how to present users with choices using Selection Lists.

Pupils will find out just how to add tabs to the UI, as well as just how to show HTML content using the incorporated WebKit browser. Pupils will learn to plan control of state changes in the Action Lifecycle: active, paused, stopped or dead. For instance, since Programs often run on telephones, taking a call might send a Program from the active state to the paused state. Or, if battery life's low the App can be forced into the dead state. Student will learn to handle Activities moving between these claims in order that Programs can, for instance, save inputted information before transitioning to the dead or paused state.

In addition related to this is the possibility for an Action to launch Sub Activities, allowing Programs to run processes in the background. Coverage of data storage contains best practices for storing pictures and files. Student will even understand how to embed SQLite databases in Applications, and after that make use of these databases to store and retrieve any sort of data. The course stresses Service Oriented Architecture, and pupils understand how to connect Applications to web services like Google Maps and UPS package tracking API. As well as using external web services, the class also demonstrates how to utilize many of a telephone or pill integrated features like the camera, location service, and the Accelerometer. Additional topics include how to play video and audio, and standard approaches for storage and retrieval. Students utilize Android Studio to execute extensive hands on exercises through the course to strengthen learning and develop real competency.