Digital Marketing for Healthcare Industry

Healthcare industries in pre-millennial age used media options like print, television, radio and direct mail to carry out marketing campaigns. Technological advancements have pulled everything to online. Consumers have turned peculiar now, and they do extensive research and follow reviews before they spend their money on some service. Healthcare providers believe that consumers have become smart and they expect transparency & one-on-one communication when they seek any assistance from them. To adhere to their needs, adopting digital marketing tactics have become crucial.  There are varied aspects of conducting marketing online; however, the following three hold the utmost importance: 

·         Optimized Search- A study conducted by ‘Think With Google Study' suggests that search engines draw thrice as many visitors to a provider's website than drawn by any other sources. It also suggests that researchers made on a mobile device for hospitals or other healthcare facilities drive 44 percent people to schedule an appointment. It concludes that healthcare industries should optimize their digital presence to rank high on search engines. Keywords, informative descriptions, creating HTML titles, content marketing, and other strategies can help in this regard.

·         Attract customers with inbound content- This part of digital marketing helps to drive genuine traffic by providing them with the information they are looking for at the right time. These industries use healthcare CRMs to stay within personal reach of their customers. 

·         Engagement through Social Media Platforms- Participation in discussions with instant responses has become utmost essential to turn a user into a potential customer. 

                A few facts about healthcare in connection with social media marketing:

·         90% millennial (aged from 18 to 24 years) agree to follow medical information shared on social media networks. People have created specific groups on Facebook and other platforms where they seek suggestions about healthcare services, providers, etc.

·         According to Mediabistro's report, 40% consumers tend to follow the information found on social media networks.

·         19% smartphone users have at least one health app installed on their phone.

·         31% healthcare businesses use social media platforms for their social media networking.

Digital Marketing for Healthcare Industry

If you are looking for digital marketing for healthcare, then connect with experts of Digital Marketing Sapiens who have successfully ranked their customer's websites in top results of search engines. They follow best industry practices to boost customer reach and bring business to the healthcare firms.

What Do Experts Have to Say about Content Marketing?

The year 2017 saw a significant blew in content marketing. How did content become so important? Google and Facebook modified their underlying search engine algorithms, and this took online marketing strategies by storm. Hereon, online market captured a notable move in content marketing tactics. To boost your revenue, you can streamline your marketing moves as per suggestions laid by experts: 

Identify your ideal customer- If you are paying huge bucks to your content writers for quality work and drive reader's attention, then, make sure, the ‘right reader' who can turn out to be your potential customer is going through the content else everything is in vain. You can augment your company's revenues if you know who is your target customer, where he/she hangs out online and what they expect from you. According to Robbie Richards, professional speaker, and search marketer, "ask existing customers which channels they use to research and validate purchase decisions. Set up and track a multi-attribution funnel using Google Analytics to see which channels are assisting the goal conversion".

Do the math to understand your numbers- Pageviews doesn't mesmerize the revenue. Shanelle Mullin, content and growth planner at Shopify has devised a formula for content marketing growth:

No. Of Leads x Purchase Frequency x Average Order Value

For example, 400 leads x 0.55 purchases per lead x $ 12 average order value = $2,640

Content marketing can increase twofold your revenue if you increase each value in the formula by 30%. You have to focus primarily on improving purchasing frequency and average order value count and then concentrate on the no. of leads.

Engage visitors in campaigns- Include call-to-action strategy in your online marketing rule book. Figure out your most famous and visited blogs and involve the readers to do something within the post like giving them options to share, like, try, more information, short quizzes or games, etc.

Create share-worthy content- Aashish Chopra, head of content marketing at ixigo.com, says, "When your content is share-worthy, you beat the platforms at their own game, saving on distribution, making the message so powerful that everyone becomes a messenger spreading your content like wildfire." Before taking your content to the web, ask yourself a simple question, "Why would anyone share it?" You can buy views, but, not shares. When your readers start sharing your content, you've begun winning the race.

Content Marketing Firm in San Antonio

You can boost the revenues of your business by adhering to the latest marketing strategies. Digital Marketing Sapiens is a content marketing firm which can help you achieve all aspects of most recent trends. Connect with their experts for more information.