With the increasing popularity of digital media marketing,
almost all industries have fallen under its umbrella to get their online
presence enhanced. Strategies like content marketing, social media marketing
(SMM), search engine optimization (SEO), search engine marketing (SEM), etc.
are in constant endeavors to generate traffic on the pages where the most
relevant information is available across the web. Social media marketing
tactics have left no stone unturned in driving user's attention on all platforms.
It is no strange fact that healthcare industry has also got significantly
influenced by social media. A recent study reveals that approx. 57 percent of
patients choose a healthcare facility based on its social media connections and
social media presence. Another report states that 60 percent of doctors believe
that social media presence improves the quality of care being delivered to
patients. Doctors also say that the online presence tends to align their
processes with maximum transparency possible.
Engage with Patients-
When the world was sans SMM, the physical meeting of patients with healthcare
professionals was the only way to discuss diseases and their treatments.
Presently, with SMM patients can connect directly with healthcare concerns to
get their queries, interests, and concerns addressed in real time. There are
several patient forums and research networks online which empower users to
learn about their matter of concerns without needing to pay a visit to the
doctor. Healthcare providers are using the power of SMM to the fullest by
creating their platforms on social media accounts and enabling patients to
share their experience, discussing treatments with patients suffering from
similar conditions.
Facilitates
Communication Amongst Physicians- Enterprise social networks are social
media channels which encourage alignment and collaboration between
professionals. Healthcare professionals use this channel to connect the experts
of their community and share knowledge or research results to benefit other
providers. This practice has eased the flow of information and knowledge
sharing.
Support Preventive
Health Concerns- SMM is one of the best ways to aware the audience about
population health and its preventive measures. Lee Aase, Mayo Clinic and Shannon
Dosemagen, Public Laboratory for Open Technology and Science, state that
"organizations can use social media to distribute time-sensitive health
information, promote information sharing to encourage behavioral changes
(including corrective changes during potential health crises), be a platform
for conversation between agencies and constituents (rather than just as an
information provider), and allow the public to provide useful information and
feedback."
Social Media
Marketing in San Antonio
If you are an SME (small and medium-sized enterprise), then
the experts of Digital Marketing Sapiens can help you in enhancing your
customer reach. Their social media for SMEs department has proficiently
leverage successful results to their clients.
