Mobile Website or Mobile App? How These Two Differ?

If you are running a business, then perhaps you would want to establish its mobile presence to increase your business reach. You can either create a mobile website or a mobile app or both to be mobile present. Mobile websites and apps look alike at first glance. However, these two differ in many sectors and features. Target audience, budget, and purpose are primary parameters which differentiate the use of mobile apps and websites.

What is the Difference Between a Mobile Website and a Mobile App?

Before we evaluate the difference between these two utilities, it is important to understand the difference between the two.

A mobile website isn't very much different from a normal website as it is also composed of HTML pages which are linked together and are accessible over the internet. The characteristic which differentiates these two is that a mobile website is designed for smaller screens which have touch screen interface. Responsiveness is a new factor which has reinvented the ways sites were intended for mobiles earlier. Responsive web design conforms to factors about mobile friendliness and automatic scaling to device's frame size, ranging from desktop screen size to that of smartphones. These websites have mobile-specific features like click-to-call (to dial a phone number) and location-based mapping. The rest attributes of standard websites like data, images, video, content, and text imply to these responsive sites as well.

Apps are downloadable and installable applications on the mobile device and are not rendered on the browser. Each mobile operating system has its app store from where the required applications can be downloaded, for instance, Apple app store, Android market, and Blackberry app world. The application pulls content and data from the internet, just like a website does. A similarity between mobile apps and websites is that both these utilities are accessible by handheld devices like smartphones and tablets.

Advantages of Mobile Websites Over Native Apps

·         Mobile Websites are Readily Available.

·         Mobile Websites are Responsive and are Compatible With all Devices.

·         Mobile Websites are Easy to Update.

·         These websites are easy to find in search results.

·         Publishers find it is easy to share these websites with the users.

·         These websites cannot be deleted.

·         Experts believe that these websites have a broader reach.

·         Constructing these websites at minimal possible cost is easy.

·         Maintaining these websites including support is inexpensive.

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Latest Web Design Trends to Watch Out in 2018

What's going to be hot in web design in the year 2018? This question started doing the rounds even when the world did not enter the first month of the New Year. Let's understand what's new in this year's web design bucket:

Bright, Bold and Engaging Photographic Content

According to Paul Jarvis who is a famous designer who has worked for giants like Microsoft, Warner Music, and Mercedes-Benz, "Bright and bold minimalism. Simple will never go out style, but with advances in monitors, color saturation, and brightness, minimalism doesn't have to be boring. Large fonts, vibrant colors, 2018 will be a fun year for easy to use yet interesting online interfaces." Speaking about the photographic content, he informed that 2018 would witness brand matching customized photos which will feature people of color and the women.

Polished Web Applications

Jane Portman, a UI/UX consultant, specializing in web application design suggests that the year 2018 will focus on making high-end aesthetics of web more affordable for Saas founders around the world. She also connects the advancements with the implementation of AI to improve the technology economically.

Interactive Content

Josh Haynam, co-founder of Interact Quiz Builder, believes that 2018 will be the year of interactivity. To leverage an enriched entertaining experience the web industry will focus more on polls, quizzes and games. Moreover, the strategy will include asking consumers personal and challenging questions and provide them with a right source or product to earn from them.

Asymmetry and Brutalism Inspired Free-Form

Vytautas Alech is an experienced digital bee, and he believes that webmasters have been working on asymmetry and brutalism inspired free-form, however, it couldn't be eliminated entirely. The rise of new design expressions and bolder visual fragments will help to overlap the loopholes. 

Illustrations and Animations

According to Alexey Galyzin, Product and Lead Designer at Crelllo informs that animation will be the latest trend in web design industry because these allow transformation of one to one information efficiently while driving attention and helping to tell a story in a few seconds. About illustrations, these can be of any size, style, color and can be incorporated into any design seamlessly.

Consistency and Focus on Requirements of End User

Experts believe that in 2018 there will be more emphasis on understanding the expectations of the end user. User research and interviews will support this idea and create a target audience based product.

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Why is SEO Important for Your Business?

SEO has set an entirely different platform in the world of marketing. Sam McRoberts, CEO of VUDU Marketing says that "SEO is far from dead." He also adds, "it's changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play." If you want to increase your business revenues, then SEO is the first ladder to success. The following factors prove why SEO is important for a business like yours:

·         It Works- Continuous developments are being made in the SEO sector to drive organic traffic to the businesses which present the most consistent information. And yes it's a fact, SEO still works. Joshua Guerra, the CEO of BIZCOR, a marketing firm states that "As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic."

·         It's Not Going to Stop Working- By continuous improvement efforts which large search engine companies are making, experts predict that SEO is not going to shut down anytime soon. The scope of this optimization theory is not limited to just textual content because the ranking of audio and video materials also depends on keywords. This dependency ensures continuous success of SEO theories and algorithms.

·         It's Cost Effective- SEO is the most basic form of online marketing and is inexpensive in comparison to the costs of other marketing techniques like pay per click advertising, social media marketing, email marketing or the process of purchasing leads. It is an undeniable fact that the image created by these marketing strategies lays a significant impact on driving revenue. However, SEO is the fundamental block of the online presence of a business.

·         Search Engines Have More Market Share- Around 80 to 90 percent customers follow online reviews before making their purchase, and this trend will only increase. Without organic SEO, this facility will get largely impacted, and you will have more time finding service of your requirement.

·         Rising Mobile Bandwidth and Local Search Optimization- It is widely known now that the amount of traffic that was delivered to mobile devices was high in comparison to that delivered to traditional desktop devices. With this drift in the usage of computer devices, effective SEO techniques have been developed such as local search optimization.

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Digital Marketing for Healthcare Industry

Healthcare industries in pre-millennial age used media options like print, television, radio and direct mail to carry out marketing campaigns. Technological advancements have pulled everything to online. Consumers have turned peculiar now, and they do extensive research and follow reviews before they spend their money on some service. Healthcare providers believe that consumers have become smart and they expect transparency & one-on-one communication when they seek any assistance from them. To adhere to their needs, adopting digital marketing tactics have become crucial.  There are varied aspects of conducting marketing online; however, the following three hold the utmost importance: 

·         Optimized Search- A study conducted by ‘Think With Google Study' suggests that search engines draw thrice as many visitors to a provider's website than drawn by any other sources. It also suggests that researchers made on a mobile device for hospitals or other healthcare facilities drive 44 percent people to schedule an appointment. It concludes that healthcare industries should optimize their digital presence to rank high on search engines. Keywords, informative descriptions, creating HTML titles, content marketing, and other strategies can help in this regard.

·         Attract customers with inbound content- This part of digital marketing helps to drive genuine traffic by providing them with the information they are looking for at the right time. These industries use healthcare CRMs to stay within personal reach of their customers. 

·         Engagement through Social Media Platforms- Participation in discussions with instant responses has become utmost essential to turn a user into a potential customer. 

                A few facts about healthcare in connection with social media marketing:

·         90% millennial (aged from 18 to 24 years) agree to follow medical information shared on social media networks. People have created specific groups on Facebook and other platforms where they seek suggestions about healthcare services, providers, etc.

·         According to Mediabistro's report, 40% consumers tend to follow the information found on social media networks.

·         19% smartphone users have at least one health app installed on their phone.

·         31% healthcare businesses use social media platforms for their social media networking.

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