Latest Trends in Social Media Marketing

It has been more than a decade with social media networks and entrepreneurs are striving hard to take utmost advantage of these platforms while it's in the spotlight. A few may assume it just as a buzzword, however for majority firms these networks have uplifted their revenue graph. Imagine a job where spending a few working hours on social media and interacting with people online is leading to practical benefits to the business and as well as to your professional upfront. As per stats 90% stakeholders believe that marketing with social media has influenced customer reach and generated immense exposure to the business. Businesses have become extremely subtle in maintaining customer relations, and anyone who's not on the track of marketing on social media is squandering time and money. The following are top four marketing trends:

·         Live streaming- Earlier viewing recorded videos on YouTube became a furor and it spread like wildfire. The latest broadcasting feature is more poise and instant which allows you to display live footage. Meerkat released the first instance of the live streaming following which Twitter released Periscope. Presently, Facebook is trending enormously with its live streaming video feature. 

·         Chatbots- As a part of real-time engagement strategy chatbots have been designed to simulate an intelligent conversation with users or customers. It implies the protocols of artificial intelligence by automating tasks and retrieving data. It offers a great experience to users by providing instant answers to their queries. Chatbots have revolutionized the customer support services. Facebook messenger accelerates customer information through its chatbot named ‘Chotu.'

·         Expiring content- With the launch of engaging content on social media, platforms users have become more enthusiastic. Old and seen content no more persuades users as they keep themselves up to date with latest posts. It arises an urgency to create new marketing campaigns in set timelines. Snapchat has built a feature of making content expire to push new items by eliminating the old ones. Snapchat stories last only for 24 hours while its 10-second videos vanish after one view.

·         Paid and personalized content- If you want to enhance your reach to your target users then apply for paid tactics on social media platforms. But, what's new in this? The answer is personalized and useful posts. Social media platforms have started working on modified algorithms which tend to grasp user's attention more efficiently. And hence, customized content is in the picture. In a stack of tweets or Facebook posts, you will see only that material which is most relevant to your interest.

Social Media Marketing in San Antonio

If you want to leverage benefits for your business by implementing latest social media marketing techniques, then connect none less than the experts at Digital Marketing Sapiens. They are well versed in marketing tactics on social media in San Antonio.

5 tips to get the best out of your social campaigns

Lately, it has been observed that every brand is running a social media campaign to improve their visibility and prevalent across the industry. Social media campaigns are trending ideas used to engage with you customers and spread your news across the social media platform.

Social Media Campaigns are the fastest way to boost user/customer engagement on social media. While, the other reasons includes, build an active online community, launch a new product or service, celebrate a company milestone, etc. It eventually helps in growing brand awareness, customer engagement, and brand affinity.

To start with a successful social media campaign you need to plan and put together all your strategies. Here are the top five tips that will help you get best out of your social media campaign.

1.    Set your campaign goal

The most important step in the process is to outline what you want the campaign to accomplish. With this, you also need to list down how you will measure whether the campaign has reached its goals. Some of the common goals of a social media campaign are increasing social media followers, creating an online buzz or brand awareness, product or service launch, lead generation, sale, etc.

2.    Choose you social network wisely

Now that you have a clear goal, you can decide upon which social marketing channel you want to run your campaign. Ensure that the marketing channel that you choose must have your targeted audience. It is equally important to know the specific rules for running the campaign on your chosen social media platform. 

3.    Create a campaign landing page

Create an SEO friendly landing page for maximum results. Before you launch your campaign, come up with the list of keywords you’d like to rank and use them keywords in your campaign landing page and social posts. Sending visitors to your homepage can be confusing because it requires them to figure out where to go next. Hence, a landing page will make it simple in generating genuine leads.

4.    Increase your reach and engage with your campaign’s participants.

Engaging with your participants can improve your campaign results. Bother to like and comment on the all the posts and positive submission made by your customers with your hashtag. When customers notice your brand engaging with real people, it helps to authenticate your social presence and humanize your brand.

5.    Analyze your campaign’s success.

As you begin to unwrap up your campaign, take a look to measure your original goals. You are expected to measure both your quantitative and qualitative results. While doing so, you will also discover surprising new information about, how your customers are using your products and how it has changed their life, etc. Taking following after the campaign can be useful to build long-lasting relationships with your clients.

Top 5 local ranking factors

The local search ranking factors are modified significantly over the past few years, making it much more complicated to rank for local search keywords. If you are working with a local business, then understanding this change in local SEO ranking is critical.

Getting high local business ranking is getting even more difficult as more and more local businesses recognized the need to optimize for local searching. Additionally, Google has slowly taken away the top spots from local businesses on the first page of Search Engine Result Pages (SERPs) by declining the number of local results that show up in the Google “local pack”. 

There are a number of SEO strategies that you can take to help your business or clients rank on local search results. Whether you are new to local SEO or are looking for information about what’s effective in local SEO in 2017, read on our blog to find the top 5 local ranking factors.

Ø  Keyword
Everything in internet is based on keywords. They are the commonly used phrases or words use by people to search for local businesses. Hence, selecting the right keyword plays an important role in the ranking of your website in the Google search result.

Think about the question your customers would ask, when they search for your product or service. Try to simplify your keywords, make use of commonly used terms and names; think as a layman to understand their needs. Following to your service or product name try using your city name. Make use of the necessary keywords in your sites – titles & description Meta data/tag.

Ø  Claim you Google My Business & Bing Places business pages at earliest.

Many businesses fail to understand that Google & Bing give you’re a free page on their search engine. By doing so, you will increase the chances of appearing in search results when people search for your local business. Your business will show up on any type device and you’ll get exposure on Google Maps, too.

Claiming your Google My Business & Bing Places business pages will require few steps. They are signing up and verifying your business - ensure that all the information is correct and updated so that the potential customers can see you when they search for your business.

Above everything, the most important thing you need to provide is your physical address. Don’t worry if you don’t have walk-in customers coming to your business. it is always advisable for you to add as much information as you can – including your LOGO, photos, products, office timings, types of payment accepted, etc. it is important to filling in all the necessary piece of information asked by Google My Business and Bing Places page.

Ø  Mobile-First User Experience

Mobile optimization is an extremely important ranking factor. All of the top visible domains have mobile-friendly solutions. If you are in the process of developing a mobile version of your website, don’t rush launch it until it’s finished and optimized.

Ø  Backlinks
Backlinks continue remain the key ranking factor, but over the years, Google has learned to discard the bad links from the good. Look for the number of links your content has and the quality of those links. Ensure you reach out to high-quality partners for backlinks. Eliminate spammy and low-quality links; reject them if you can’t get them removed.

Ø  Reputation marketing

Getting maximum positive online reviews are of utmost important for any business to sustain. They are the most effective ways to attract new customers and business opportunities. “One Question Reputation App” is a one of its kind application develop to manage feedback in real-time. It allows you to post positive review across all the social media portals and shares the negative reviews with the top authorities, so that you get the chance to fix the issue before it hits the internet.

Google has made a steady push for quality content, quality links, and a perfect mobile experience. Other ranking factors are certainly play an important role will improve your website ranking.

Search Engine Optimization

All companies with an on-line existence should Employ search engine optimization methods to achieve better rankings in Google, Bing, and Yahoo search pages. Search engine optimization may seem intimidating & extremely complicated to beginners, but its basic practices are not that difficult to understand. By the time you achieve the end of this beginner's guide, you'll possess a strong knowledge of internet search engine optimization techniques.

Firstly: what's internet search engine optimization?

The text book search engine optimization description is it is process of changing the visibility of a web site or web page in a search engine unpaid results - frequently referred to as natural, organic, or brought in outcomes SEO might target various types of search, including picture search, local search, video search, educational search, etc.

Internet search engine optimization is an incredibly vast practice that includes many terms. Local SEO is the procedure for optimizing pages and web sites for the local outcomes of search engines. International Search engine optimization is the procedure for optimizing pages and web sites in order that search engines can rapidly identify which nations they're attempting to reach. Search engines need to provide relevant results to user queries. The target of fundamental SEO is not to deceive search engines, but to create a smooth user experience, and certainly convey the intentions of a website. With these things at heart, let us have a look at some basic internet search engine optimization strategies.

The first measure to internet search engine optimization is discovering important phrases and key words that people are looking for. Search volume shows you how a lot of people are in fact trying to find certain term. Competition pertains to the number of companies who're attempting to rank in paid search for the given keyword. Put simply, the internet search engine understands the contextual meaning of the page. It's first thing that users see in the internet search engine.