Digital Marketing for Healthcare Industry

Healthcare industries in pre-millennial age used media options like print, television, radio and direct mail to carry out marketing campaigns. Technological advancements have pulled everything to online. Consumers have turned peculiar now, and they do extensive research and follow reviews before they spend their money on some service. Healthcare providers believe that consumers have become smart and they expect transparency & one-on-one communication when they seek any assistance from them. To adhere to their needs, adopting digital marketing tactics have become crucial.  There are varied aspects of conducting marketing online; however, the following three hold the utmost importance: 

·         Optimized Search- A study conducted by ‘Think With Google Study' suggests that search engines draw thrice as many visitors to a provider's website than drawn by any other sources. It also suggests that researchers made on a mobile device for hospitals or other healthcare facilities drive 44 percent people to schedule an appointment. It concludes that healthcare industries should optimize their digital presence to rank high on search engines. Keywords, informative descriptions, creating HTML titles, content marketing, and other strategies can help in this regard.

·         Attract customers with inbound content- This part of digital marketing helps to drive genuine traffic by providing them with the information they are looking for at the right time. These industries use healthcare CRMs to stay within personal reach of their customers. 

·         Engagement through Social Media Platforms- Participation in discussions with instant responses has become utmost essential to turn a user into a potential customer. 

                A few facts about healthcare in connection with social media marketing:

·         90% millennial (aged from 18 to 24 years) agree to follow medical information shared on social media networks. People have created specific groups on Facebook and other platforms where they seek suggestions about healthcare services, providers, etc.

·         According to Mediabistro's report, 40% consumers tend to follow the information found on social media networks.

·         19% smartphone users have at least one health app installed on their phone.

·         31% healthcare businesses use social media platforms for their social media networking.

Digital Marketing for Healthcare Industry

If you are looking for digital marketing for healthcare, then connect with experts of Digital Marketing Sapiens who have successfully ranked their customer's websites in top results of search engines. They follow best industry practices to boost customer reach and bring business to the healthcare firms.

5 tips to get the best out of your social campaigns

Lately, it has been observed that every brand is running a social media campaign to improve their visibility and prevalent across the industry. Social media campaigns are trending ideas used to engage with you customers and spread your news across the social media platform.

Social Media Campaigns are the fastest way to boost user/customer engagement on social media. While, the other reasons includes, build an active online community, launch a new product or service, celebrate a company milestone, etc. It eventually helps in growing brand awareness, customer engagement, and brand affinity.

To start with a successful social media campaign you need to plan and put together all your strategies. Here are the top five tips that will help you get best out of your social media campaign.

1.    Set your campaign goal

The most important step in the process is to outline what you want the campaign to accomplish. With this, you also need to list down how you will measure whether the campaign has reached its goals. Some of the common goals of a social media campaign are increasing social media followers, creating an online buzz or brand awareness, product or service launch, lead generation, sale, etc.

2.    Choose you social network wisely

Now that you have a clear goal, you can decide upon which social marketing channel you want to run your campaign. Ensure that the marketing channel that you choose must have your targeted audience. It is equally important to know the specific rules for running the campaign on your chosen social media platform. 

3.    Create a campaign landing page

Create an SEO friendly landing page for maximum results. Before you launch your campaign, come up with the list of keywords you’d like to rank and use them keywords in your campaign landing page and social posts. Sending visitors to your homepage can be confusing because it requires them to figure out where to go next. Hence, a landing page will make it simple in generating genuine leads.

4.    Increase your reach and engage with your campaign’s participants.

Engaging with your participants can improve your campaign results. Bother to like and comment on the all the posts and positive submission made by your customers with your hashtag. When customers notice your brand engaging with real people, it helps to authenticate your social presence and humanize your brand.

5.    Analyze your campaign’s success.

As you begin to unwrap up your campaign, take a look to measure your original goals. You are expected to measure both your quantitative and qualitative results. While doing so, you will also discover surprising new information about, how your customers are using your products and how it has changed their life, etc. Taking following after the campaign can be useful to build long-lasting relationships with your clients.

Mobile Website design

In an era where a large percentage of web traffic comes from cellular devices, it is not any longer urge to optimize the connections for mobile traffic, it's important your site was designed to support traffic from the wide range of devices with various screen sizes. Formerly, mobile friendly webpages were supported and could help your ranking. Now, if you pick not to make your web site receptive, it might really hurt your ranking. Google announced they'll be upgrading their algorithms to enlarge the employment of mobile friendless as a position signal beginning Apr 21, 2015. Basically, mobile friendly web sites will be ranked higher in internet search engine results than web sites that are not mobile friendly.

This change merely represents the needs in today's changing web browsing surroundings. Individuals are conducting searches and accessing web sites on a plethora of devices including: desktop computers, mobile phones, tablets, gaming consoles, smart televisions, and even wearables, like watches. As an article author and content marketer, it appears like a no brainer to need your reader to be able to see your content irrespective of what device they may be using. It is critical to assure their user experience is as top quality as possible. A page which shows badly and is challenging to read or surf means the viewer will spend less time on your website. Fundamentally, if you do not optimize your website, you are risking a drop in traffic for a number of reasons! An undesirable user experience AS WELL AS a lower ranking signal in search engines.