Social Media Marketing for Healthcare

With the increasing popularity of digital media marketing, almost all industries have fallen under its umbrella to get their online presence enhanced. Strategies like content marketing, social media marketing (SMM), search engine optimization (SEO), search engine marketing (SEM), etc. are in constant endeavors to generate traffic on the pages where the most relevant information is available across the web. Social media marketing tactics have left no stone unturned in driving user's attention on all platforms. It is no strange fact that healthcare industry has also got significantly influenced by social media. A recent study reveals that approx. 57 percent of patients choose a healthcare facility based on its social media connections and social media presence. Another report states that 60 percent of doctors believe that social media presence improves the quality of care being delivered to patients. Doctors also say that the online presence tends to align their processes with maximum transparency possible. 

Engage with Patients- When the world was sans SMM, the physical meeting of patients with healthcare professionals was the only way to discuss diseases and their treatments. Presently, with SMM patients can connect directly with healthcare concerns to get their queries, interests, and concerns addressed in real time. There are several patient forums and research networks online which empower users to learn about their matter of concerns without needing to pay a visit to the doctor. Healthcare providers are using the power of SMM to the fullest by creating their platforms on social media accounts and enabling patients to share their experience, discussing treatments with patients suffering from similar conditions.

Facilitates Communication Amongst Physicians- Enterprise social networks are social media channels which encourage alignment and collaboration between professionals. Healthcare professionals use this channel to connect the experts of their community and share knowledge or research results to benefit other providers. This practice has eased the flow of information and knowledge sharing. 

Support Preventive Health Concerns- SMM is one of the best ways to aware the audience about population health and its preventive measures. Lee Aase, Mayo Clinic and Shannon Dosemagen, Public Laboratory for Open Technology and Science, state that "organizations can use social media to distribute time-sensitive health information, promote information sharing to encourage behavioral changes (including corrective changes during potential health crises), be a platform for conversation between agencies and constituents (rather than just as an information provider), and allow the public to provide useful information and feedback."

Social Media Marketing in San Antonio

If you are an SME (small and medium-sized enterprise), then the experts of Digital Marketing Sapiens can help you in enhancing your customer reach. Their social media for SMEs department has proficiently leverage successful results to their clients.