Latest Web Design Trends to Watch Out in 2018

What's going to be hot in web design in the year 2018? This question started doing the rounds even when the world did not enter the first month of the New Year. Let's understand what's new in this year's web design bucket:

Bright, Bold and Engaging Photographic Content

According to Paul Jarvis who is a famous designer who has worked for giants like Microsoft, Warner Music, and Mercedes-Benz, "Bright and bold minimalism. Simple will never go out style, but with advances in monitors, color saturation, and brightness, minimalism doesn't have to be boring. Large fonts, vibrant colors, 2018 will be a fun year for easy to use yet interesting online interfaces." Speaking about the photographic content, he informed that 2018 would witness brand matching customized photos which will feature people of color and the women.

Polished Web Applications

Jane Portman, a UI/UX consultant, specializing in web application design suggests that the year 2018 will focus on making high-end aesthetics of web more affordable for Saas founders around the world. She also connects the advancements with the implementation of AI to improve the technology economically.

Interactive Content

Josh Haynam, co-founder of Interact Quiz Builder, believes that 2018 will be the year of interactivity. To leverage an enriched entertaining experience the web industry will focus more on polls, quizzes and games. Moreover, the strategy will include asking consumers personal and challenging questions and provide them with a right source or product to earn from them.

Asymmetry and Brutalism Inspired Free-Form

Vytautas Alech is an experienced digital bee, and he believes that webmasters have been working on asymmetry and brutalism inspired free-form, however, it couldn't be eliminated entirely. The rise of new design expressions and bolder visual fragments will help to overlap the loopholes. 

Illustrations and Animations

According to Alexey Galyzin, Product and Lead Designer at Crelllo informs that animation will be the latest trend in web design industry because these allow transformation of one to one information efficiently while driving attention and helping to tell a story in a few seconds. About illustrations, these can be of any size, style, color and can be incorporated into any design seamlessly.

Consistency and Focus on Requirements of End User

Experts believe that in 2018 there will be more emphasis on understanding the expectations of the end user. User research and interviews will support this idea and create a target audience based product.

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