Digital Marketing for Healthcare Industry

Healthcare industries in pre-millennial age used media options like print, television, radio and direct mail to carry out marketing campaigns. Technological advancements have pulled everything to online. Consumers have turned peculiar now, and they do extensive research and follow reviews before they spend their money on some service. Healthcare providers believe that consumers have become smart and they expect transparency & one-on-one communication when they seek any assistance from them. To adhere to their needs, adopting digital marketing tactics have become crucial.  There are varied aspects of conducting marketing online; however, the following three hold the utmost importance: 

·         Optimized Search- A study conducted by ‘Think With Google Study' suggests that search engines draw thrice as many visitors to a provider's website than drawn by any other sources. It also suggests that researchers made on a mobile device for hospitals or other healthcare facilities drive 44 percent people to schedule an appointment. It concludes that healthcare industries should optimize their digital presence to rank high on search engines. Keywords, informative descriptions, creating HTML titles, content marketing, and other strategies can help in this regard.

·         Attract customers with inbound content- This part of digital marketing helps to drive genuine traffic by providing them with the information they are looking for at the right time. These industries use healthcare CRMs to stay within personal reach of their customers. 

·         Engagement through Social Media Platforms- Participation in discussions with instant responses has become utmost essential to turn a user into a potential customer. 

                A few facts about healthcare in connection with social media marketing:

·         90% millennial (aged from 18 to 24 years) agree to follow medical information shared on social media networks. People have created specific groups on Facebook and other platforms where they seek suggestions about healthcare services, providers, etc.

·         According to Mediabistro's report, 40% consumers tend to follow the information found on social media networks.

·         19% smartphone users have at least one health app installed on their phone.

·         31% healthcare businesses use social media platforms for their social media networking.

Digital Marketing for Healthcare Industry

If you are looking for digital marketing for healthcare, then connect with experts of Digital Marketing Sapiens who have successfully ranked their customer's websites in top results of search engines. They follow best industry practices to boost customer reach and bring business to the healthcare firms.