It has been more than a decade with social media networks
and entrepreneurs are striving hard to take utmost advantage of these platforms
while it's in the spotlight. A few may assume it just as a buzzword, however for
majority firms these networks have uplifted their revenue graph. Imagine a job
where spending a few working hours on social media and interacting with people
online is leading to practical benefits to the business and as well as to your
professional upfront. As per stats 90% stakeholders believe that marketing with
social media has influenced customer reach and generated immense exposure to
the business. Businesses have become extremely subtle in maintaining customer
relations, and anyone who's not on the track of marketing on social media is
squandering time and money. The following are top four marketing trends:
·
Live
streaming- Earlier viewing recorded videos on YouTube became a furor and it
spread like wildfire. The latest broadcasting feature is more poise and instant
which allows you to display live footage. Meerkat released the first instance
of the live streaming following which Twitter released Periscope. Presently,
Facebook is trending enormously with its live streaming video feature.
·
Chatbots-
As a part of real-time engagement strategy chatbots have been designed to
simulate an intelligent conversation with users or customers. It implies the
protocols of artificial intelligence by automating tasks and retrieving data.
It offers a great experience to users by providing instant answers to their
queries. Chatbots have revolutionized the customer support services. Facebook
messenger accelerates customer information through its chatbot named ‘Chotu.'
·
Expiring
content- With the launch of engaging content on social media, platforms
users have become more enthusiastic. Old and seen content no more persuades
users as they keep themselves up to date with latest posts. It arises an
urgency to create new marketing campaigns in set timelines. Snapchat has built
a feature of making content expire to push new items by eliminating the old
ones. Snapchat stories last only for 24 hours while its 10-second videos vanish
after one view.
·
Paid and
personalized content- If you want to enhance your reach to your target users
then apply for paid tactics on social media platforms. But, what's new in this?
The answer is personalized and useful posts. Social media platforms have
started working on modified algorithms which tend to grasp user's attention
more efficiently. And hence, customized content is in the picture. In a stack
of tweets or Facebook posts, you will see only that material which is most
relevant to your interest.
Social Media
Marketing in San Antonio
If you want to leverage benefits for your business by
implementing latest social media marketing techniques, then connect none less
than the experts at Digital Marketing Sapiens. They are well versed in
marketing tactics on social media in San Antonio.
